It's a ten-week transformation program based on what the authors have learned over the course of their decades in the strength and health trenches, with unique contributions from many of the top minds in exercise physiology, sports nutrition and psychology.   

This is an unprecedented approach to rapidly building muscle and reducing body fat – constructing a muscular, masculine work of Alpha Architecture that shouts volumes about how you see yourself – through the amazing Alpha Wave Basic Training plan and the unique Work Heart / Play Heart system that’s easily integrated into daily life.  We know you have limited time.  Our resistance training program requires only 27 workouts over the entire course of the ten-week Challenge.  The testosterone-pumping workouts are intense, time-efficient, and amazingly productive.  No two are the same! 

As for the menu, our Alpha Fuel Solution is the antidote to the Great American Diet Disaster.  Both nutritious and delicious, our approach to healthy eating doesn’t require muss, fuss, or counting calories.  You’ll be following simple Fuel Rules and eating what your body was designed to eat over the past 2.5 million years, tweaked with the most cutting edge innovations that modern nutritional technology can offer. The result: a radically leaner, harder body that commands attention!    

But t his isn't just another diet and exercise book.  This is the ultimate handbook for modern men and for those who love them.  In these tough times when so much seems outside our control, this is the road map to achieving the look, life and winning Alpha Attitude you need to not only survive in today's jungle, but to maximize your success and improve your health.
 

“Manliness” has become a dirty word in a society of beta males and couch potatoes.  There’s less and less of it in the blood of too many American men.  The ALPHA MALE CHALLENGE is the new blueprint for the TRUE Alpha Male – the ideal of masculine excellence today.  But don’t worry, you won't have to visit a sweat-lodge or form a man-hug circle to express your primal grief. 

Our Challenge to you isn’t about twisting you into someone you're not or some caricature from a Charles Bronson vigilante movie; no mane-shaking or chest-thumping is required.  You don't need to develop a tough-guy sneer.  You can and should still trim your ear hair.  It's about developing the physical and mental aspects of what makes you the man you ought to be. 

This is a straightforward instruction manual to build the kind of man these hard times demand: ruggedly powerful and supremely confident; traditionally manly but with modern enlightenment.  Not just a guy whose muscles look heroic, but one who feels heroic. You can look, feel and be more powerful – even as you restore balance to your life. 

Are you ready to accept the Challenge to get on top of your game?  You’re going to do it through exercise, through diet, through lifestyle changes and an amazing new approach to attitude and behavior.  You’ll get into the best shape of your life, improving your strength, power, speed, endurance and overall health. 

You’ll acquire an arsenal of techniques to strengthen your 4 C’s – Commitment, Confidence, Courage and Conscience – to face life’s battles and crises with fortitude and greater resiliency.  You’ll learn principles that will improve your relationships with those around you. 

How do you measure the qualities of the true Alpha Male?  Can manliness be quantified?  Enter the MaleScale™.  We designed a revolutionary assessment tool that guys can use to quantify the matrix of skills and characteristics of the true Alpha Male.  We recruited an accomplished multidisciplinary team to help construct a convenient test that combines physical and functional measuring tests with questions about thoughts and behaviors; the MaleScale™ measures both inner and outer qualities. 

The MaleScale™ shows you where you rank on the true Alpha Male continuum – your Alpha Factor.  The scale ranges from a score of 10 to a score of 100.  Some guys will have higher or lower Alpha Factors than others.  What’s important is that you can determine where you stand on the scale right now, and then take action to improve your ranking.   You will find your baseline place on the MaleScale™ before you start the Challenge. 

Then you will embark on the incredible ten-week Challenge, measure again and compare.  If you commit to the Challenge – make a pledge to follow it faithfully for only 10 weeks – you will be astounded by your progress.  

What kind of progress?  Check out this video of four ordinary guys who took the ten-week Challenge

Unlike some “before and after” photo comparisons, these are absolutely unretouched photos taken ten weeks apart!

Isn’t it time to reclaim your edge?  Look better.  Feel better.  Be better.  Take the ALPHA MALE CHALLENGE!  Click the book icon above to Pre-Order your copy today and be one of the very first to receive this soon-to-be blockbuster!

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