Written by James Villepigue, CSCS and Rick Collins, JD, CSCS, the ALPHA MALE CHALLENGE brings a revolutionary presentation of fitness and lifestyle elements that reaches deep into our primal past and forward into the latest ground-breaking scientific research.

It's a ten-week transformation program based on what the authors have learned over the course of their decades in the strength and health trenches, with unique contributions from many of the top minds in exercise physiology, sports nutrition and psychology.

Most people who begin weight training for the first time aren’t sure about which exercises will help them achieve their greatest results.

The last thing you need to do is waste your precious time training using less than optimal training tools. If you’re not sure if the exercises that you’re using are the right choice, there’s a good chance that they’re not. Train This Not That, will dispel the misconceptions and will arm you with the most powerful tools to most effectively help you create a total body transformation.

Quick Tip: If you don't have a lot of time, but still want to train your abs, try 3-5 second isometric contraction crunch squeezes...

Sports Psychologists have been telling athletes for years, to look over and fully wrap thier brain around their plan of action or training routine before they actually participate in any physicl activity.

Keep Your Mind In Your Muscle During Exercise And Achieve Much Greater Results!