It's based on what we've learned over the course of our decades in the trenches, and from successful people who've lived by the principles contained in this book.
This isn't just another diet and exercise book. This is the ultimate book for modern men and for those who love them. It's time to reclaim masculine excellence.
You won't have to visit a sweat-lodge or form a man-hug circle to express your primal grief. This is a ten-week instruction manual to build a whole new kind of man:
one that integrates traditional rugged manliness with modern enlightenment. Not just a guy who looks like a heroic work of Alpha Architecture, but one who strives to be heroic.
This is the road map to achieving the look, life and winning attitude needed to not only compete and survive in today's jungle, but to maximize your success and improve your health.
It's not about twisting you into someone you're not or some caricature from a Charles Bronson vigilante movie; no mane-shaking or chest-thumping is required.
You don't need to develop a tough-guy sneer. You can and should still trim your ear hair. It's about developing the physical and mental aspects of what makes you a man.
The truth is that every man has the power to make dramatic changes to his life. It starts with choices. Managing those choices - taking action and mastering them - is the key to success.
Our goal is to help you construct a muscular, masculine work of architecture that shouts volumes about how you see yourself. You can look more powerful, feel more powerful, and be more powerful - even as you restore balance to your life.
This is a revolutionary approach to building muscle and reducing body fat, based on our years of experience and supported by both scientific and empirical evidence from the top gurus in strength training, resistance training and exercise physiology.
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James Villepigue CSCS
James Villepigue, CSCS is an International Best Selling Author of over 22 books. Over the last 8 years, he has built one of the most successful fitness book franchises in history.
He has been involved in the health and fitness industries for over 17 years. With over one million copies of James’ books sold, he has helped many hundreds of thousands of people throughout the world—of all ages and from all walks of life—achieve extraordinary results to their body’s & their lives.
James is most passionate about sharing his mastery of getting people in their absolute best shape.
James has appeared on and is the Featured Fitness Trainer of “The Regis & Kelly Show" , The Maury Show and many other TV and radio shows. In addition to his books, he has written for national magazines like Fitness, Women's World, Muscle-Mag, Oxygen, Cosmopolitan, Self and Marie Claire.
James earned degrees from the New York College of Health Professions and Hofstra University, and is a graduate of the highly acclaimed Institute for Professional Empowerment Life/Business Coaching. He is Nationally Certified as a Certified Strength and Conditioning Specialist (CSCS©), under The NSCA (National Strength and Conditioning Association), a certified personal trainer with ACE (American Council on Exercise), ISSA (The International Sports Science Association) and the NBFE (National Board of Fitness Examiners).