It's a ten-week transformation program based on what the authors have learned over the course of their decades in the strength and health trenches, with unique contributions from many of the top minds in exercise physiology, sports nutrition and psychology.   

This is an unprecedented approach to rapidly building muscle and reducing body fat – constructing a muscular, masculine work of Alpha Architecture that shouts volumes about how you see yourself – through the amazing Alpha Wave Basic Training plan and the unique Work Heart / Play Heart system that’s easily integrated into daily life.  We know you have limited time.  Our resistance training program requires only 27 workouts over the entire course of the ten-week Challenge.  The testosterone-pumping workouts are intense, time-efficient, and amazingly productive.  No two are the same!